Digital Marketing, Creative Strategy & Systems Thinking

I help brands translate ideas into experiences through marketing, content, design, and digital strategy.

From campaign development and storytelling to web experiences and creative systems, my work lives at the intersection of strategy and execution.

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Resume

My Journey

I come from a background shaped by design, technology, and communication.

Over the years, I’ve worked across digital marketing, front-end development, branding, education, and creative leadership, helping organizations simplify complex ideas and create stronger connections with their audiences.

My approach combines:

  • strategic thinking
  • visual storytelling
  • operational structure
  • digital experiences
  • human-centered communication

Content & Storytelling

Content is more than visuals. It’s how brands communicate identity, culture, and trust.

My work includes:

  • photography
  • short-form video
  • campaign visuals
  • social content
  • branded storytelling
  • event coverage
  • digital assets

I focus on creating content that feels intentional, engaging, and aligned with the larger brand narrative.

Remote by Design is an original documentary series on Instagram that follows the real-world creative process behind TOP Anime Bar, an anime-themed bar I co-founded in Santiago, Dominican Republic. Each episode goes behind the scenes of the branding, design, and visual direction involved in building a niche hospitality brand — managed remotely.

It’s a live case study in how I think, make decisions, and execute across strategy, design, and creative direction.

Watch Remote by Design

Social Media & Campaigns

Experience managing and creating:

  • Instagram campaigns
  • Facebook content
  • LinkedIn marketing
  • branded reels
  • launch campaigns
  • community-focused engagement
  • educational marketing content

Tools used include:

  • Adobe Creative Suite
  • Canva
  • Figma
  • Meta Business Suite
  • HubSpot
  • Google Analytics

Systems Thinking

Behind every successful campaign is structure.

My background in front-end development and operations allows me to think beyond visuals and focus on scalability, workflows, and user experience.

Areas of focus include:

  • landing page optimization
  • workflow organization
  • campaign systems
  • content operations
  • digital accessibility
  • analytics reporting
  • responsive design
  • process improvement

I enjoy building systems that make creative work more sustainable, organized, and effective over time.

My Story

Born in the Dominican Republic, raised in New York City, and now based in Florida, my perspective has been shaped by different cultures, industries, and creative environments.

My career started in technology and development, eventually evolving into marketing, design, and digital strategy. Over time, I found myself naturally moving toward work that blended communication, systems, and storytelling.

I’ve worked across startups, education, hospitality, and mission-driven organizations, leading projects that range from branding and campaigns to web experiences and operational systems.

Outside of work, I’m passionate about photography, visual culture, music, travel, and creative communities. Those influences continue to shape how I approach both design and marketing.

Let’s connect on LinkedIn.