Welcome to my corner of the web. My name is Dionel Rodriguez and I am a Visual Designer & Front-end Dev.


Professional Journey


I began my digital career in NYC as a School Computer Technology Specialist. While I played a pivotal role in the IT department, maintaining and troubleshooting computers to ensure seamless technological operations, I also took charge of managing website content and revamping branding materials. Additionally, I spearheaded design-focused workshops for students.


Progressing in my career, I stepped into a Project Management role in Port Jervis, NY. Here, I specialized in overseeing website projects from inception to completion, ensuring meticulous wireframing and rigorous quality assurance (QA) processes were in place to achieve optimal results.


In Campbell Hall, NY, I took on the responsibilities of a Digital Designer & Videographer, placing emphasis on visual standards and innovative design.


Further refining my expertise, I embraced the role of a Front-End Web Developer in Ossining, NY, diving deeper into typography and advanced design systems.


My adaptability then led me to a remote collaboration out of Miami, FL as a Visual Designer. Here, I was at the forefront of innovating new design techniques, working closely with a dedicated Curriculum Team. Then, I held the position of Senior Design Manager, where I was instrumental in leading both the Global Brand Marketing and Communication design team and the Marketing team. In this role, I built, managed, and maintained our websites to ensure they aligned with business objectives. I also managed a variety of projects and worked collaboratively within a dynamic team composed of marketers and designers.


I am currently employed as a Digital Marketing Manager, working remotely for a company based in Philadelphia. In this role, I am responsible for supportinh and executing the company’s digital marketing strategies, ensuring that our online presence effectively supports the company’s goals and enhances its market position.


The Missed Opportunity in Small Organizations: The Importance of Information Architecture

Hello, Dionel here, delving into a topic that's not just a passion of mine but a key element in the digital design realm: the minimized power of information...

Branding & Web Design: A Strategic Teamwork Approach

In today's digital world, a company's online presence plays a significant role in its branding efforts. The website serves as the digital face of the brand and often...

Figma Over Adobe XD: Why I Made the Switch

Que lo que' (What's up in Dominican Spanish)! Today, I want to share my journey from using Adobe XD to becoming a devoted Figma user. As a designer, I understand that...

The WordPress-Divi Combo: Why It’s My Go-To for Web Design

Hello! Today, I’d like to share my reasons for choosing WordPress and the Divi theme as my trusted allies in the world of web design. WordPress has always been a...

My Journey as a UIUX Designer & Front-End Developer

Hola! And welcome to my blog, a space to share my experiences as a UIUX designer and Front-End developer. I aim to offer unique insights into design principles, my...