
Web Design, UX, Brand Strategy, Digital Marketing
Client: Apt3K
Art Direction: Dionel Rodriguez
Design & UX: Dionel Rodriguez
Content Strategy: Dionel Rodriguez
Web Development: Apt3K
Digital Marketing & SEO: Apt3K
A digital experience for a bilingual creative and technology agency, designed to clarify its services, strengthen its positioning, and create a more effective path from discovery to inquiry.
Apt3K is a bilingual creative and technology agency focused on helping small and growing businesses strengthen their digital presence through web design, branding, marketing, and digital strategy.
The project focused on shaping a clearer digital experience around the agency’s services, positioning, and lead generation goals. My work included information architecture, UX, visual design, service page development, content strategy, SEO, and conversion focused landing pages.
Rather than treating the website as a simple portfolio, the goal was to build a platform that could communicate value quickly, guide prospective clients toward the right services, and support ongoing marketing efforts through content, search visibility, and targeted campaigns.
The result is a more structured digital ecosystem that connects brand, user experience, content, and marketing into a cohesive path from discovery to inquiry.



