TOP Anime Bar is an anime inspired hospitality and entertainment concept created in Santiago, Dominican Republic. The goal was to build more than a themed bar. The brand needed to create a recognizable identity, an engaging digital presence, and a community driven experience that could connect anime culture with food, cocktails, events, and nightlife.

My role has extended across the full brand experience, from strategy and visual identity to website design, social media, photography, campaign creative, event promotion, and digital marketing. Rather than treating each channel independently, I developed a visual and content system that allows the brand to remain recognizable across the website, menus, social platforms, photography, promotional materials, and the physical venue.

The project continues to evolve alongside the business, giving me the opportunity to connect creative decisions directly to audience engagement, marketing performance, customer experience, and business goals.