I’m a multidisciplinary designer and strategist with more than 8 years of experience across UX, digital products, web development, brand, and marketing.

I started my career much closer to the making side of things. Designing websites, creating visual identities, writing front end code, and figuring out how ideas could actually work once they left the design file. Over time, I became more interested in what happens before that point. Why should we build this? Who is it for? What problem are we solving? And how does the experience connect back to the business?
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That curiosity has taken me across more than 300 websites and digital experiences, from small businesses and nonprofits to larger organizations. Along the way, I’ve worked in design, development, marketing, product, and strategy, which has given me a perspective that sits somewhere between all of them.

Today, I’m most interested in product and digital experience strategy. I like working through complex problems, simplifying systems, and connecting customer needs with design, technology, marketing, and business goals.

I recently completed my MBA in Marketing, which gave me another lens for thinking about the work. I still enjoy making things, but I care even more about understanding why they should exist in the first place.