ICA Certified was evolving from ICAgile into a broader certification organization built around the skills people need for a changing world of work. The new website needed to translate that evolution into a digital experience that felt clear, structured, and consistent with the new brand. The platform now brings together certifications, credentials, SkillPrint™, member organizations, and new offerings such as the Certification Lab. ica-certified.com

Working from the provided brand guidelines, I redesigned the website and built the experience in Webflow. My role focused on translating the visual identity into a responsive digital system while improving content hierarchy, navigation, page structure, reusable components, and consistency across the site.

A major part of the challenge was organizing a large amount of certification and learning content for different audiences without making the experience feel overwhelming. The final system uses repeatable layouts and components that allow ICA to continue expanding its certification catalog while maintaining a consistent experience across the website.