House of Antojitos
Responsibilities
Branding, Collateral Design & Web Design
Project Brief
House of Antojitos is a Latin American take-out restaurant that started in the Bronx, NY in 2015. The owners reached out to me for a logo design and some marketing collateral graphics.
The Process
I began by interviewing the clients on what they were looking for in terms of the logo. Then I researched symbols and icons that represented their ideas and with that information, I began to sketch some possibilities.
The logo design underwent about 2 revisions before we settled on a design that the owners liked. The result is a graphic logo with a stamp design feel.
Logo
Full Graphic | Simplified Graphic | Icon Graphic
Typography
Color Pallete
#ED0F3A
C= 0 M=94 Y=76 K=7
#FAED22
C= 0 M=94 Y=76 K=7
#303030
C= 0 M=0 Y=0 K=81
Promotional Materials
Low Fidelity Wireframe
Upon completing all of the marketing collaterals the owners of HOA (House of Antojitos) wanted to create a brochure-style website with some basic information and photos of their food.
This is a low-fidelity wireframe of the home age that they approved for production. They didn’t have much information as they were new to the restaurant industry.
The logo design underwent about 2 revisions before we settled on a design that the owners liked. The result is a graphic logo with a stamp design feel.
Web Design
Upon completing all of the marketing collaterals the owners of HOA (House of Antojitos) wanted to create a brochure-style website with some basic information and photos of their food.
This is a low-fidelity wireframe of the home age that they approved for production. They didn’t have much information as they were new to the restaurant industry.
Wall art using the logo.
