DR Rental Car

About The Project

DR Rental Car is a Travel & Tourism company located in Punta Cana, Dominican Republic. For this project, I handled both the branding and web development, creating a cohesive and user-friendly online presence.

Responsibilities

  • Branding
  • Marketing Collaterals
  • Web Design

Branding

I developed a comprehensive brand guide and assets for DR Rental Car, focusing on creating a strong visual identity that resonates with their target audience. The branding includes a modern, sleek logo design that reflects the company’s reliability and professionalism in the travel and tourism industry. The brand guide outlines the typography, custom titles, and color palette to maintain consistency across all touchpoints, from digital platforms to physical assets like uniforms, signage, and marketing materials. Each asset was designed to ensure brand cohesion, allowing DR Rental Car to stand out in a competitive market while maintaining a unified and recognizable presence.

Wireframe

Once the branding was finalized and approved by stakeholders, I moved forward with the website development phase by creating wireframes. These wireframes laid out the site’s structure, ensuring an intuitive user flow and clear content presentation. By mapping out key sections and user interactions, I created a foundation that guided the overall design and functionality, making sure that the final product was visually aligned with the brand and user-friendly and functional across all devices.

High-Fidelity Design

This is a high-fidelity design created for DR Rental Car, showcasing the final look and feel of the website. The design balances functionality with a modern aesthetic, ensuring an intuitive user experience. Critical sections, such as vehicle listings, booking forms, and Punta Cana exploration guides, are clearly laid out to provide users with seamless navigation. The use of bold visuals, consistent branding elements, and easy-to-access information make it simple for visitors to browse available cars, learn about services, and make reservations. The design reflects DR Rental Car’s commitment to offering a smooth and efficient online experience for its customers.

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