UXUI, Product Design & Web Design
Emploi is a social good project that I worked on as a part of the Google UX Design Professional Certificate course. Emploi is an app service that helps first generation immigrants to find and apply for jobs. The app is catered towards jobs for specific skills unlike most apps. The app also provides assistance and workshops to help people be a better fit.
First Generation Immigrants struggle to use skills they bring from their country of origin because they lack the exposure to opportunities that they can qualify for.
Design an app that is catered to first generation immigrants to assist them with the job market and match them with the new opportunities.
UI/UX designer taking the idea of the app from conception to delivery.
Conducting interviews, wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User research: summary
For this project, I conducted interviews and created empathy maps to understand the needs of the users I’m designing for. One primary user group identified through my research was first generation immigrants nearby who work in jobs because of their circumstances.
User research: pain points
Users are afraid that most jobs available require them to speak english.
Users do not have access to a diversity of jobs.
Users have issues using their foreign credentials to apply for some jobs.
Starting the design
- Digital wireframes
- Low-fidelity prototype
- Usability studies
Usability study: findings
I carried out two rounds of usability testing, which informed the development of the design from wireframes to mockups. The second study utilized a high-fidelity prototype and identified areas that needed improvement.
Round 1 findings
- Back Buttons
- Options to Save Application
Round 2 findings
- Messaging Option
- Review Old Applications
Refining the design
- High-fidelity prototype
Initially, the design only allowed for limited customization and functionality. Following the usability studies, I redesigned the main screen to serve as the landing and menu page.
Mobile app before usability studies
Mobile app after usability studies
The final high-fidelity prototype resulted in a streamlined user flow that allows for easy customization and ordering in a few steps.
Large buttons with high contrast + bold text to assist visually impared users.
I included icons to improve the user experience.
I used high-detail imagery and will include alt text and captions for accessibility.
- Next steps
The app makes users feel like they can apply for jobs that meet their interests and provide them with opportunities that they want.
What I learned:
During the process of designing the Emploi App, I discovered that initial ideas are usually quite rough and there is a significant gap between the initial concept and the polished version. Usability studies helped to refine the design of the app.