Han Dynasty
About The Project
I performed graphic design as a freelancer for the renowned Sichuan-style restaurant, Han Dynasty. My work included flyer design, marketing collateral, and packaging design. This project aimed to enhance the visual appeal and branding of Han Dynasty, reflecting its authentic and bold culinary style.
Responsibilities
- Graphic Design
- Marketing Collaterals
For the rice box design I created for Han Dynasty, I focused on a sleek, minimalist approach that aligns perfectly with their brand guidelines. The bold black background paired with the striking red logo and Chinese characters creates a strong visual impact. I kept the design clean and modern, with the chopsticks subtly adding a traditional touch. This design emphasizes Han Dynasty’s commitment to quality and authenticity while ensuring the packaging stands out in any setting.
For this postcard design, I aimed to create a bold and attention-grabbing layout to inform customers about their late-night hours and encourage online orders. The use of strong typography with contrasting white and red colors ensures that the “Open Late Night” message stands out prominently. I included appetizing images of popular dishes to entice customers and added a QR code for easy access to online ordering, making the process seamless. This design effectively communicates the restaurant’s extended hours while reinforcing their brand identity and driving digital engagement.
For this vertical banner pole mockup for Han Dynasty, I adhered closely to the brand guidelines to create a design that is both striking and cohesive. The use of a bold black background with the red Han Dynasty logo and text ensures high visibility and brand recognition, even from a distance. The minimalist design emphasizes the strength and elegance of the brand, allowing the logo and name to take center stage.
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