CureCare
About The Project
CureCare is one of the largest independent nursing providers of specialty therapy infusions. For this project, I was responsible for branding and web development.
Responsibilities
- Branding
- Marketing Collaterals
- Web Design & Development
Branding Process
The client approached me to refresh their existing logo while preserving the essence of their established brand. My goal was to create a modern design that stayed true to its identity, ensuring the new logo felt familiar, updated, and represented the brand’s growth. Through collaboration and careful attention to their vision, I delivered a design that perfectly balances tradition with innovation.
Wireframe
After finalizing the brand redesign with stakeholder approval, I moved into the UX/UI phase by developing a detailed wireframe. This step was crucial for mapping out the structure and flow of the user experience, ensuring that the design would be intuitive and aligned with both user needs and business goals. The wireframe served as the blueprint, guiding the overall layout and functionality before moving on to visual design and development.
High-Fidelity Design
This high-fidelity design showcases a clean and professional layout emphasizing the company’s commitment to patient care. The design combines a welcoming color palette with user-friendly navigation, making it easy for visitors to explore CureCare’s services. Key sections highlight the company’s patient-first approach, partnership with pharmacies, and exceptional quality of care. Additionally, metrics showcasing high customer satisfaction, patient recommendations, and efficiency reinforce the company’s dedication to providing superior care. The overall design aligns with CureCare’s brand, ensuring a cohesive and engaging user experience.
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